The latest rule from Google is aimed at affiliates. There has always been a rule that a destination URL can only appear once among the Adwords ads for each keyword. As the merchants generally advertise, that meant affiliates had to use their own URLs in theory. In practice, you could get away with cloaked URLs. But not any more.Does Google like affiliates? Not really, and it never has. Why? Because affiliates have less money to spend on advertising than the merchants themselves, and Google wants to generate as much money as it can from advertising. Google is primarily an advertising media, although we all think of it as a search engine.Only one destination URL for each keyword, and you must use a real URLGoogle will argue that in limiting one shown destination URL among adverts for each keyword it is avoiding confusion among surfers. For example, if there were three or four adverts on a page with the same URL (http://www.example.com/) would surfers be confused? I doubt it, but they might click on several of the ads with the same URLS just to see if they were different. That would mean the advertisers would pay more, because many clickers would be not be buying. The merchants would not like that, nor would the affiliates.The Rule now being enforced without exceptionOK, so Google has always limited this in theory, but now they are saying that they will enforce the rule that the destination URL in any advert must be the same as the actual destination URL without exception. In theory, this means that no longer can an affiliate send a surfer from their Adwords ads direct to the merchant. Instead, they need to send them to their own site first, and need a landing page that is relevant to the ad. Don't direct linking, but build a listThe best way around this problem is to change the way you set up your business. Instead of doing direct linking, which is sending the surfer through a cloaked link to the merchant's site, build a customer base. Send the surfers to your site and give them the option of signing up for your list, by giving them a free e-book or tool, or going on to the merchant's site. This is the best way of building your affiliate business anyway.Get leads for your businessAnother way around the problem is not to advertise on Google Adwords, but to spend your money getting leads from a lead generation site. You get the leads sent to your sign-up page and this way you will build a list of people interested in the products you are selling. This method takes a bit longer, but costs less than advertising through Adwords, and puts control back in your hands, not in Google's.
source:
http://www.articlesbase.com/affiliate-programs-articles/how-to-cope-with-googles-affiliate-rules-386424.html
Friday, February 20, 2009
Google Launches Affiliate Network
Search and ad king rebrands DoubleClick's affiliate-marketing program as it continues to integrate new assets.
Google is now in the affiliate-marketing business, having launched the Google Affiliate Network, a rebranding of the network run by DoubleClick's Performics business.
In the typical affiliate program, publishers place links on their Web site to online retailers or other e-commerce sites and receive a commission for each referral they pass along.
The relaunched network will put Google (NASDAQ: GOOG) in competition with large affiliate networks such as ValueClick's Commission Junction and LinkShare, a division of the Japanese concern Rakuten.
The rollout comes as Google has been talking up new ad-driven business lines and integrating the recently acquired online ad powerhouse DoubleClick. Google, which built much of its empire on pairing ads with people's search queries, is looking to expand its display-ad network through its new DoubleClick assets, and accelerate its video advertising both on YouTube and through the new AdSense for video product.
Many online retailers derive business through affiliate programs, either in-house or through an outside network. Amazon.com (NASDAQ: AMZN) runs its own program. eBay (NASDAQ: EBAY) recently followed suit, dropping its long-standing partner Commission Junction and taking its network in-house.
Among the larger retailers participating in the Google's network are Barnes & Noble (NYSE: BKS), Circuit City (NYSE: CC) and Target (NYSE: TGT).
Advertisers pay through a cost-per-action (CPA) model, in which they are charged only for the placement when a customer makes a purchase or takes another action that qualifies as a conversion.
Publishers will receive their commissions twice a month. Google said that it will put each application through a quality review, admitting publishers into the network at its own discretion.
Once they have been added to the network, publishers will be able to apply to advertisers, who can decide on a case-by-case basis which sites are a good match for their links.
It's a nervous time in the affiliate-marketing space. A controversial law took effect in New York last month that requires merchants who run affiliate programs to collect sales taxes on purchases made in that state, even if they don't have any employees or operations there.
Amazon and Overstock.com are fighting the law in court, but many fear that if it holds up, other states will follow suit, and affiliate marketers will become responsible for keeping track of overwhelmingly complex state and local tax codes.
Prior to the law, individual consumers were responsible for reporting out-of-state purchases on their income tax returns, but most people either didn't know about that law or ignored it.
Performics launched as an independent network in 1998. In 2004, it was acquired by DoubleClick, which was in turn bought by Google in a $3.1 billion deal that closed in March.
In addition to its affiliate-marketing business, Performics also carries a search-marketing division, which Google is in the process of selling.
ConnectCommerce.com will continue to host the affiliate network, but it will eventually be converted to a Google.com URL, Google said.
source:
http://www.internetnews.com/ec-news/article.php/3756451/Google+Launches+Affiliate+Network.htm
Google is now in the affiliate-marketing business, having launched the Google Affiliate Network, a rebranding of the network run by DoubleClick's Performics business.
In the typical affiliate program, publishers place links on their Web site to online retailers or other e-commerce sites and receive a commission for each referral they pass along.
The relaunched network will put Google (NASDAQ: GOOG) in competition with large affiliate networks such as ValueClick's Commission Junction and LinkShare, a division of the Japanese concern Rakuten.
The rollout comes as Google has been talking up new ad-driven business lines and integrating the recently acquired online ad powerhouse DoubleClick. Google, which built much of its empire on pairing ads with people's search queries, is looking to expand its display-ad network through its new DoubleClick assets, and accelerate its video advertising both on YouTube and through the new AdSense for video product.
Many online retailers derive business through affiliate programs, either in-house or through an outside network. Amazon.com (NASDAQ: AMZN) runs its own program. eBay (NASDAQ: EBAY) recently followed suit, dropping its long-standing partner Commission Junction and taking its network in-house.
Among the larger retailers participating in the Google's network are Barnes & Noble (NYSE: BKS), Circuit City (NYSE: CC) and Target (NYSE: TGT).
Advertisers pay through a cost-per-action (CPA) model, in which they are charged only for the placement when a customer makes a purchase or takes another action that qualifies as a conversion.
Publishers will receive their commissions twice a month. Google said that it will put each application through a quality review, admitting publishers into the network at its own discretion.
Once they have been added to the network, publishers will be able to apply to advertisers, who can decide on a case-by-case basis which sites are a good match for their links.
It's a nervous time in the affiliate-marketing space. A controversial law took effect in New York last month that requires merchants who run affiliate programs to collect sales taxes on purchases made in that state, even if they don't have any employees or operations there.
Amazon and Overstock.com are fighting the law in court, but many fear that if it holds up, other states will follow suit, and affiliate marketers will become responsible for keeping track of overwhelmingly complex state and local tax codes.
Prior to the law, individual consumers were responsible for reporting out-of-state purchases on their income tax returns, but most people either didn't know about that law or ignored it.
Performics launched as an independent network in 1998. In 2004, it was acquired by DoubleClick, which was in turn bought by Google in a $3.1 billion deal that closed in March.
In addition to its affiliate-marketing business, Performics also carries a search-marketing division, which Google is in the process of selling.
ConnectCommerce.com will continue to host the affiliate network, but it will eventually be converted to a Google.com URL, Google said.
source:
http://www.internetnews.com/ec-news/article.php/3756451/Google+Launches+Affiliate+Network.htm
5 Google Affiliate Secrets To Help You Earn Thousands Of Dollars Monthly
By Christopher Kyalo
There is no doubt that Google affiliates rank as some of the most successful affiliates anywhere on the web.
Yet few understand the reason behind this success. Even the majority of Google affiliates who are yet to start making huge five figure checks do not quite understand why the Google Adsense program has flourished so much within such a short time.
Anybody who understands the real secrets behind the phenomenal rise of Google affiliates will be in a much better position to benefit and profit from it, whether or not they are current Adsense affiliates.
1. Google Affiliates Are Riding On The Most Dramatic Shift In The Advertising Industry In History
A few webmasters think that this Adsense and pay per click affiliate mania is a passing fad. All indications are that this is not the case. If anything mounting evidence points to one of the most dramatic and rapid shifts in advertising industry history. You can’t beat the deal to advertisers where they pay only for actual traffic to their website and more so when they can easily calculate their conversion rate on that traffic and predict their profit margin on the deal. This arrangement cannot be duplicated on TV or in any other offline media with so much precision and accuracy.
This means that advertising revenue will continue to shift away from other media and will move online at an even more rapid rate than is the case currently. And not just any online mediums like banner ads for example. The revenue will specifically shift to pay per click text ads. If you need some proof just look at the Google numbers in recent months, and most of it is being generated by PPC ad revenue.
What does that mean to a blogger or webmaster? It means huge and increasing profits as the number of advertisers grows and the competition between them for clicks grows fiercer.
It means that any expert in any tiny little niche will find it increasingly easier to make a good regular income from a low traffic targeted site with higher paying, more valuable Adsense keywords.
2. Google Affiliates Recognize That Content Is Not King, It’s Everything
Writers, or rather good writers are already enjoying a huge advantage as Google affiliates. Only well written content will attract quality traffic and only interesting engrossing content will keep that traffic coming back again and again. Only high-quality keyword rich content will keep a site high in search engine rankings and thus guarantee enough traffic to keep Google affiliate adsense earnings high.
3. Top Google Affiliates Are All Using The Blog Secret
Blogs were created for linking and everybody knows that links are closely related to traffic in two ways, firstly they generate traffic but more importantly, they help a site achieve high search engine rankings with usually opens the floodgates of traffic. Top Google affiliates are using this secret to keep those big fat Google affiliate Adsense checks arriving by special courier every month.
Most top Google affiliates have dozens of blogs loaded with the right keywords and engaging content. With just a little SEO (search engine optimization) skills, these new breed of high flying online professionals are able to get their sites to the top of search engine rankings. It is then minimal maintenance as they sit back and watch the traffic volumes flow to their blogs already loaded with Adsense ads. The result of all this is that the clicks happening at their sites shoots up and with it their Google affiliate Adsense earnings.
4. Google Affiliates Are Using The Secret of The Hook
In advertising it is called the hook. Journalists call it the angle or slant of the story. Both mean the same thing. It is all about picking up a subject and asking yourself, what aspect of it most interests your audience? If you answer that question accurately then your ad or your article will attract maximum interest.
Online this is becoming more critical by the day. Content that is not slanted to fit the interests and needs of you audience will not attract enough interest and this impacts on the traffic of your blog or site and ultimately on your Google affiliate adsense earnings.
Christopher Kyalo is a successful online writer and entrepreneur. Read the rest of this article at his Google affiliate writer’s blog. He can be reached at strongwallafrica at yahoo.com
Article Source: http://EzineArticles.com/?expert=Christopher_Kyalo
There is no doubt that Google affiliates rank as some of the most successful affiliates anywhere on the web.
Yet few understand the reason behind this success. Even the majority of Google affiliates who are yet to start making huge five figure checks do not quite understand why the Google Adsense program has flourished so much within such a short time.
Anybody who understands the real secrets behind the phenomenal rise of Google affiliates will be in a much better position to benefit and profit from it, whether or not they are current Adsense affiliates.
1. Google Affiliates Are Riding On The Most Dramatic Shift In The Advertising Industry In History
A few webmasters think that this Adsense and pay per click affiliate mania is a passing fad. All indications are that this is not the case. If anything mounting evidence points to one of the most dramatic and rapid shifts in advertising industry history. You can’t beat the deal to advertisers where they pay only for actual traffic to their website and more so when they can easily calculate their conversion rate on that traffic and predict their profit margin on the deal. This arrangement cannot be duplicated on TV or in any other offline media with so much precision and accuracy.
This means that advertising revenue will continue to shift away from other media and will move online at an even more rapid rate than is the case currently. And not just any online mediums like banner ads for example. The revenue will specifically shift to pay per click text ads. If you need some proof just look at the Google numbers in recent months, and most of it is being generated by PPC ad revenue.
What does that mean to a blogger or webmaster? It means huge and increasing profits as the number of advertisers grows and the competition between them for clicks grows fiercer.
It means that any expert in any tiny little niche will find it increasingly easier to make a good regular income from a low traffic targeted site with higher paying, more valuable Adsense keywords.
2. Google Affiliates Recognize That Content Is Not King, It’s Everything
Writers, or rather good writers are already enjoying a huge advantage as Google affiliates. Only well written content will attract quality traffic and only interesting engrossing content will keep that traffic coming back again and again. Only high-quality keyword rich content will keep a site high in search engine rankings and thus guarantee enough traffic to keep Google affiliate adsense earnings high.
3. Top Google Affiliates Are All Using The Blog Secret
Blogs were created for linking and everybody knows that links are closely related to traffic in two ways, firstly they generate traffic but more importantly, they help a site achieve high search engine rankings with usually opens the floodgates of traffic. Top Google affiliates are using this secret to keep those big fat Google affiliate Adsense checks arriving by special courier every month.
Most top Google affiliates have dozens of blogs loaded with the right keywords and engaging content. With just a little SEO (search engine optimization) skills, these new breed of high flying online professionals are able to get their sites to the top of search engine rankings. It is then minimal maintenance as they sit back and watch the traffic volumes flow to their blogs already loaded with Adsense ads. The result of all this is that the clicks happening at their sites shoots up and with it their Google affiliate Adsense earnings.
4. Google Affiliates Are Using The Secret of The Hook
In advertising it is called the hook. Journalists call it the angle or slant of the story. Both mean the same thing. It is all about picking up a subject and asking yourself, what aspect of it most interests your audience? If you answer that question accurately then your ad or your article will attract maximum interest.
Online this is becoming more critical by the day. Content that is not slanted to fit the interests and needs of you audience will not attract enough interest and this impacts on the traffic of your blog or site and ultimately on your Google affiliate adsense earnings.
Christopher Kyalo is a successful online writer and entrepreneur. Read the rest of this article at his Google affiliate writer’s blog. He can be reached at strongwallafrica at yahoo.com
Article Source: http://EzineArticles.com/?expert=Christopher_Kyalo
Subscribe to:
Posts (Atom)
